Alexis Ohanian: "[Read this book] in order to navigate the world with heightened awareness for how we're always being influenced/manipulated."

Naval Ravikant: "Influence was fundamental and had a lot to teach."

Tobi Lutke: "[Influence] ranks in the top five books I’ve ever read"

Andrew Wilkinson: "One of my most recommended business books"

Charlie Munger recommended 'Influence' in his book Poor Charlie's Almanack.

Neil Strauss recommended 'Influence' on his website.

One of Max Levchin's answers to 'What's your favourite business book you'd advise to young entrepreneurs?'

Warren Buffett: "This book is something of a publishing miracle—never advertised, yet year after year selling many thousands of copies from its Internet site."

Shane Parrish: "Because I have an MBA a lot of people inevitably ask me if they should pursue one.

If it’s knowledge and not credentials you’re after, save your money and read [this book]"

Daniel Ek: "I've been enjoying Charlie Munger's speeches online for years; this is the ultimate collection of the best of them"

Marc Andreessen: "Tremendous"

Naval Ravikant recommended Poor Charlie's Almanack on Twitter.

Patrick Collison included this book on his list of recommended books.

Tim Ferriss mentioned reading Poor Charlie's Almanack on Twitter.

Anthony Pompliano: "One of the best books I read in 2017"

Michael Mauboussin: "Superforecasting is most important book since Thinking, Fast & Slow"

Sam Hinkie: "Remarkable book"

Shane Parrish: "This is the second time I’ve read this book."

Alexis Ohanian: "I think it applies interestingly to the work we do"

Raoul Pal recommended 'Superforecasting' on Twitter.

Shane Parrish: "As hard as you think your life is, it pales in comparison to Auschwitz.

I took two big things away from this book: (1) the ultimate freedom is the ability to choose your attitude in the face of any circumstance and (2) the more you target success, the more you will miss it."

Tony Robbins: "Man’s Search for Meaning provides compelling examples of humanity’s perseverance through trying situations.

This is another book that I’ve read dozens of times. It taught me that if you change the meaning, you change everything."

Jordan Peterson: "A book that I found particularly influential in my intellectual development."

This book was on Sam Altman's bookshelf.

Naval Ravikant mentioned Man's Search for Meaning on Twitter.

Nassim Taleb: “This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud.”

Naval Ravikant: "Fine book but it didn’t need to be an entire book."

Marc Andreessen: "Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale?"

One of Sam Altman's recommended books for young startup founders.

One of Sahil Lavingia's most recommended books.

Vinod Khosla: "Very good; definitely worth reading"

Jack Dorsey: "You should read it"

Tim Ferriss: "A great book."

One of the books Keith Rabois recommends for entrepreneurs.

Patrick O'Shaughnessy mentioned reading and loving The Checklist Manifesto on Twitter.

Michael Mauboussin: "The best book I have ever read on human behavior. Sapolsky is an amazing teacher."

Vinod Khosla: "Among the best insights into our brain and behavior. A top of the charts for me for this year, along with Scale."

Marc Andreessen: "Robert Sapolsky's magnum opus on human behavior."

Keith Rabois: "A bit of a long commitment but worth it. Provocative."

Elon Musk: "Excellent cover art and lots of good reasons not to lie!"

Vinod Khosla: "One of my favorite one hour reads about intellectual honesty. I wish more people were this honest!"

Tim Ferriss: "It’s a great book."

Brian Armstrong: "How life with radical honesty."

Joe Rogan: "It's fucking amazing."

Marc Andreessen: "Anytime anybody feels mopey about what's happening in their startup or in their life, this is the book to read to reset all the expectations."

Austen Allred: "This is some of the craziest stuff I’ve ever read."

Anthony Pompliano: "Have been a Goggins fan for awhile. The book didn't disappoint"

Tim Ferriss: "The Power of Habit, by Duhigg is actually a very good book"

Ray Dalio: "[The Power of Habit] really opened my eyes. I recommend that you read it yourself"

Naval Ravikant: "That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are.

Humans are basically habit machines."

Max Levchin: "Compiles a bunch of great academic neuroscience and applied psychology research on habit formation."

Seth Godin: "The True Believer is a must read. It’s dense, it’s more than fifty years old, it’s an easy read and it’s urgently important."

Patrick O'Shaughnessy: "This book is applicable to just about everyone.

It is simultaneously a book on history, psychology, influence, and salesmanship."

One of Mark Cuban's 2017 Books to Read.

Anthony Pompliano: "One of the best books I read in 2017"

Raoul Pal enjoyed reading 'The Undoing Project'.

One of Mark Cuban's Summer 2018 Books to Read.

Seth Godin: "This is a vitally important book. Simple, powerful and generous, it should be required reading."

Michael Mauboussin: "Annie Duke gives you the tools you need and tells you how to use them effectively. Smart and practical, _How to Decide _is the best user's guide to decision-making that you'll find."

Marc Andreessen: "'The decisions you make are like a portfolio of investments.' I believe that almost everything can be viewed as a portfolio -- whether it's a set of products a single company decides to make, the schools and jobs and skills an individual invests in, and all kinds of life decisions.

The question is, how do we make sure that portfolio as a whole advances you toward your goals -- even though any individual decision within it is a win or loss?

In this new book, Annie provides exercises for how to decide. All of us -- not just investors -- should be obsessed with making better decisions."

Andrew Wilkinson: "Made To Stick is our marketing bible."

Brian Armstrong: "How to make your message memorable so it will spread."

One of Sahil Lavingia's most recommended books.

Joe Rogan: "I really can’t recommend this book enough. It’s one of the best and most insightful books I’ve ever read."

Tony Hsieh: "I have been really influenced by this field called the "science of happiness." One great book in this field is 'The Happiness Hypothesis'"

Charles Koch recommended this book on his website.

Tim Ferriss: "There’s a term I do recommend, if people read Getting the Yes – BATNA: Best Alternative to Negotiated Agreement, which is a really important concept to grasp."

Charlie Munger recommended 'Getting to Yes' in his book Poor Charlie's Almanack.

Ann Miura-Ko: "Getting To Yes I thought was really good."

Tim Ferriss: "I highly recommend the book, Grit. It's really about teaching your kids to focus on hard work and not intrinsic capability."

Tobi Lutke: "Great book."

Keith Rabois: "Although the title may make it appear intuitive, the reading is much more insightful and applicable than you might guess."

Tobi Lutke: "I’m a big fan of the book."

Satya Nadella's management worldview is deeply influenced by Stanford professor Carol Dweck’s book Mindset.

Tony Robbins mentioned this book on 'The Tim Ferriss Show' podcast.

Bill Gates: "Revisiting Carol Dweck’s fascinating work on the growth mindset."

Marc Andreessen: "What's it like to train with a Navy SEAL in winter in New York for a whole month? Featuring the truly remarkable American hero David Goggins"

Austen Allred: "Thoroughly enjoyed Living With a SEAL by Jesse Itzler"

Sara Blakely: "George Foreman once gave me great advice. When I told him my husband ran 100 miles non-stop he said, 'Sara, don't try to understand a man like that. Just love him.'"

Marc Andreessen: "A bracing disassembly and reconstruction of a theory of individual progress in the modern world.

Fascinating compare and contrast with 'The Courage To Be Disliked'"

Joe Rogan mentioned 12 Rules For Life on the 'Joe Rogan Experience' podcast.

Naval Ravikant mentioned 12 Rules For Life on Twitter.

Marc Andreessen: "Smash hit in Japan, and easy to see why. Adlerian psychology meets Stoic philosophy in Socratic dialogue.

Compelling from front to back. Highly recommend."

Anthony Pompliano: "This book is tremendous. Highly recommend!"

Stewart Butterfield: "'The Courage to be Disliked' — which, right off the bat: great title, and definitely something I need — is a very traditional Socratic dialog, originally written in Japanese, principally about the work of the Austrian psychotherapist Alfred Adler.

Will cause keen self-reflection!"

Nassim Taleb: "The illusion of attention is one of the most important, surprising, and least known flaws in human thinking.

This lucid book examines it in detail."

Vinod Khosla: "Rigorously written (unlike many pysch books), fun, funny, surprising, enlightening."

Nassim Taleb: “Adapt is a highly readable, even entertaining, argument against top-down design.

It debunks the Soviet-Harvard command-and-control style of planning and approach to economic policies and regulations and vindicates trial and error (particularly the error part) as a means to economic and general progress. Very impressive!”

Patrick O'Shaughnessy: "Using excellent examples, Tim Harford explains that to make progress, you must fail often and fail productively."

Vinod Khosla: "Fun read about our biases and how our brain functions."

Patrick O'Shaughnessy: "This book is chock full of interesting and useful examples of subconscious behavioral triggers, including several specific to the stock market.

You’ll learn how more pronounceable ticker symbols (e.g. OPEN, HOG) result in better IPO performance, and how seeing a yin-yang symbol can affect our investing decisions."

Andrew Wilkinson recommended 'Triumphs of Experience' on Twitter.

Garry Tan mentioned 'Triumphs of Experience' on his blog.

Nassim Taleb: "This is a breakthrough book. Alchemy is wonderfully applicable to about everything in life. Furthermore, it is funny as hell."

Changpeng Zhao: "This book addresses some of the counterintuitive points in life and business in a very interesting way."

Nassim Taleb: "Great book. I ignored the connection to financial markets while reading it. But I learned that when under stress, one should seek the familiar. Bravo!"

Mike Novogratz: "Read ‘The Hour Between Dog and Wolf’ by John Coates. Great book on the neurochemistry of trading."

Daniel Gross: “This book does a nice job of repackaging Eastern philosophy concepts in words that appeal to the hyper-rational Westerner mindset.”

Naval Ravikant mentioned 'The Untethered Soul' on Twitter.

Michael Mauboussin: "Fascinating and useful read. An instant classic."

Naval Ravikant: "Influence was fundamental and had a lot to teach. Presuasion is good but closer to a single-themed book."

Melinda Gates: “Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can.

But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly.”

Bill Gates: "Factfulness is one of the most educational books I’ve ever read."

Joe Rogan: "Hearing [Malcolm Gladwell] do the audiobook is great"

Kevin Systrom listed 'The Tipping Point' among his favorite books on Facebook.

Joe Rogan: "It's an amazing book, I think, for anybody"

Tobi Lutke mentioned 'The Talent Code' on Patrick O'Shaugnessy's 'Invest Like The Best' podcast.

Joe Rogan: "This book by Sebastian Junger is fucking epic. I can't recommend it enough."

Tim Ferriss: "I read [Tribe] in about a day and a half. I just ingested it rapid fire."

Patrick O'Shaughnessy: "Understanding one’s own behavior (driven by the brain) is the first step towards investing success.

This is one of my favorite books on the brain and the bizarre things it makes us do."

Patrick O'Shaughnessy: "I recommend Campbell’s entire catalogue, but this book was Campbell’s opus and it is one of my favorite books."

Naval Ravikant: "Wisdom distilled to its purest form. The oldest books often have the best answers to the oldest questions."

Jack Dorsey says this book had a major influence on him.

Michael Mauboussin: "Max Bazerman's book is great for an introduction [on decision making]."

Vinod Khosla: "My best book of 2011. Why expert predictions are worthless & how to do better."

Vinod Khosla: "Awesome book. Even the genetic basis of risk taking & belief"

Vinod Khosla: "A new thesis on what is a major disease state, it reveals the the link between depression and inflammation of the brain."

Vinod Khosla: "This explores the largest act of capitalist colonisation ever attempted — the colonisation of our minds, behavior, free will, our very selves."

Brianne Kimmel: "Highly recommend Tim Wu's book"

Andrew Wilkinson: "Such a great book."

Andrew Wilkinson: "About 15 years ago I read Dan Gilbert’s book, Stumbling On Happiness.

It had a surprisingly large impact on the way I think about the future, planning, travel, relationships, and so many other things."

Andrew Wilkinson: "Check out 'Status Anxiety' by Alain De Botton. My first Kindle book - it's incredible!"

Patrick O'Shaughnessy: "This is the best book on investor behavior that I’ve ever read.

It is like Daniel Kahneman’s Thinking, Fast and Slow, but specific to investing."

Patrick O'Shaughnessy: "No investing education is complete without a healthy dose of history.

Chancellor’s book is—BY FAR—the best collection of investing history lessons ever compiled."

One of Tobi Lutke's favorite books.

Marc Andreessen: "Startling walk through a series of domains where peak human performance is rising at remarkable rates due to 'flow state'.

Thought provoking and then some."

Tim Urban: "[Mark Manson] is an awesome writer."

Tim Urban: “I find myself quoting Julia in my writing again and again, because no one explains thinking and rationality better than she does.

The ideas in The Scout Mindset have been stuck in my head ever since I watched her TED Talk.

The Scout Mindset is a lens, and once you're looking through it, the world makes a lot more sense.”

Vitalik Buterin mentioned 'The Scout Mindset' on Twitter.

One of Stephen Schwarzman's favorite books.

One of Stephen Schwarzman's favorite books.

Bill Gates: "Eger’s life story gives her fascinating insight into how people move on after trauma."

Patrick O'Shaughnessy: "Even though it has little to do with investing, I got so much out of it I thought I’d share.

It is a book about influence (and sales) through writing."

Stewart Butterfield: "A landmark. Play Anything is a humane and personal theory of play for the supermodern age.

Full of fascinating insight and fresh perspective, Play Anything shows how play serves as a fundamental tool for examining the world around us."

Melinda Gates: "I loved so many of the books I read in 2019. My favorites included 'Talking to Strangers' by Malcolm Gladwell"

Bill Gurley: "Great book on the topic [of meme warfare]"

Patrick O'Shaughnessy: "These days, the evolution that matters to us most is memetic, but I love to read about human evolution because it reminds me how slow our biology changes."

Patrick O'Shaughnessy: "Like all evolutionary psychology, this knowledge is extremely useful for investors."

Patrick O'Shaughnessy: "I found this book through a work colleague used to work in advertising.

He described it as a sort of bible early in his career. It is a really great book about communication."

Michael Mauboussin: "Terrific book with lots that's very useful. Look forward to applying the ideas."

Michael Mauboussin: "An excellent read. Context and history are important, and this provides both in spades (and is fun!)."

Michael Mauboussin: "One of my favorite science books in 2018"

Michael Mauboussin: "[For research on 'benign myths'], see James March's book, The Ambiguities of Experience"

Michael Mauboussin: "A great book"

Michael Mauboussin: "The best book I know on pricing is 'Confessions of a Pricing Man.'"

Satya Nadella asked all Microsoft executives to read Marshall Rosenberg’s Nonviolent Communication when he became Microsoft CEO.

One of Sahil Lavingia's most recommended books.

One of Sahil Lavingia's most recommended books.

Jordan Peterson: "A book that I found particularly influential in my intellectual development."

Raoul Pal: "It’s a great book"

Anthony Pompliano: "One of the best books I read in 2017"

Shane Parrish: "The book addresses the reasons we work (play, purpose, potential, emotional pressure, economic pressure, and inertia) and presents these in a good narrative.

The framing and stories will resonate with many."

Shane Parrish: "Richard Nisbett, a world-renowned psychologist, explores how scientific and philosophical concepts change the way we solve problems by helping us think better.

The point of the book is to show us new ways to frame problems that allow us to apply these mental models. Highly recommended."

Donald Trump recommends 'The Power of Positive Thinking' in his book 'Trump 101: The Way to Success'

Shane Parrish: "This is a fascinating look at our own propensity to cheat and rationalize our dishonesty.

Ariely has used a clever series of experiments to expose how context plays a dominant role in how and why we cheat."

Daniel Gross: "If you like any form of endurance cardio, this book will be like crack candy for you.”

Neil Strauss: "This classic tome collects and analyzes some of history’s greatest seducers and seductions, and provides a great framework for understanding the types of seducers, seducees, and techniques used."

Neil Strauss: "It's so good. It's so good"

Neil Strauss: "I highly recommend this book"

Neil Strauss: "Of all the people I've ever met in my life, I think [Cheri Huber] is one of the most centered, wise, powerful presences I've ever been around"

One of Max Levchin's answers to 'What's your favourite business book you'd advise to young entrepreneurs?'

Chamath Palihapitiya: "Super read"

Brian Armstrong: "You can create any life you want, and are not at the effect of your circumstances."

Brian Armstrong: "Many human behaviors and feelings can be explained by evolutionary psychology.

We are vehicles for our genes to survive and replicate, with a really cool neocortex bolted on top that sometimes defies those genes."

Brian Armstrong: "This book was recommended to me by a female executive who suggested all male CEOs read it. It was quite good."

Tim Ferriss: "Adults can learn languages much faster than children when constant 9–5 work is removed."

Tim Ferriss: "I’ve found this book to be very compelling and actionable. The real-world stories are heart wrenching and keep the pages turning."

Tim Ferriss: "A fantastic book, which is very well written. The introduction alone is worth the price of admission with the book."

Kevin Systrom listed 'Nudge' among his favorite books on Facebook.

Kevin Systrom listed 'The Anatomy of Buzz' among his favorite books on Facebook.

Garry Tan mentioned Status Anxiety on his blog.

Nassim Taleb: "Opinionated, original, and independent"

Nassim Taleb: "The book is so readable as to perhaps set a standard. Yet it is complete in the sense that it covers more of the evolutionary thinking than meets the eye."

Nassim Taleb: "The book is a great exposition of modern scientific thinking and understanding of the nature of man"

Nassim Taleb: "It is limpid, precise, illustrative, showing a wonderful clarity of mind."

Nassim Taleb: "I am buying a second copy"

Nassim Taleb: "Comprehensive, Clear, Well Written"

Nassim Taleb: "I read this book in a single sitting."